De Bijenkorf promotes Dutch brands in China
The fast-growing group of Chinese tourists are increasingly interested in local brands and products. However, they often do not know what beautiful brands our country has to offer and where they can buy these products. Hundreds of NextportHolland fans asked us where to buy typical Dutch brands as a gift for family and friends during the Golden Week. That is why we decided to join forces with the Bijenkorf. Together we made a vlog about the fantastic Dutch brands that can be found in the department store, as Elza Wandler, Rituals, Tony’s Chocolonely, Marie-Stella-Maris, Blond Amsterdam, Van Gogh Museum, Nijntje and Dopper.
To make it more fun, we took on a challenge: what beautiful Dutch products can you find in de Bijenkorf within one hour and with a budget of €1000? The vlog received over 5500 views on our NextportHolland WeChat channel and 19.000+ on Weibo.