Tmall Global Flagship Store
Flinders is the leading Dutch retailer of interior design products. They are official dealers of well-known European design brands like Alessi, HAY, Normann Copenhagen, Kartell, Muuto, and more. Although these brands were somehow known in China, it was almost impossible for Chinese consumers to get hold of the real – non counterfeit – product. By opening a store on Tmall Global, Flinders changed this. NextportChina* has been responsible for the contract with Alibaba, the Tmall Partner (TP) selection, the setup of the store, and the ongoing operational management.