Damrak 37, 1012 LK, Amsterdam


Flinders offering genuine European design products to Chinese consumers.

Tmall Global Flagship Store

Flinders is the leading Dutch retailer for interior design products. They are official dealer of well-known European design brands like Alessi, HAY, Normann Copenhagen, Kartell, Muuto and more. Although these brands were somehow known in China, it was almost impossible for Chinese consumers to get hold of the real – non counterfeit – product. By opening a store on Tmall Global Flinders changed this. NextportChina* has been responsible for the contract with Alibaba, the Tmall Partner (TP) selection, the setup of the store and the ongoing operational management.

Curious what we can do for your brand?

newsletter icon

Subscribe to receiving our newsletter and we will send you emails on insights, news, our work on China Digital Marketing & E-commerce. These emails include an unsubscribe link and you may opt-out at any time. See our Privacy Policy.