Kekkilä-BVB is one of Europe’s leading companies in professional growing and the largest producer of horticultural peat. In 2021 it set up a company in China and hired NextportChina to create a digital presence for its professional growing distributor brand, Kekkilä Professional. The key objective was to increase brand awareness and visibility in order to grow growers’ interest and sales.
NextportChina developed Kekkila Professional’s Chinese website, and WeChat Official Account to enhance the presence of this northern European brand in the Chinese market. NextportChina held live-streaming webinars and H5 quiz games to help distributors and growers know more about growing knowledge and also Kekkila Professional’s products.