During Covid-19 Chinese tourists were of course not able able to visit the Netherlands. This caused a major blow for many Dutch tourist destinations, as the fast-growing group of Chinese free and independent travelers (FITs) quickly have become increasingly important for many tourist attractions and retailers.

To support the Dutch tourism sector during these difficult times our agency initiated a Chinese live-stream series. Via this live-stream project, we were able to bring The Netherlands to China digitally and promote a selection of destinations directly to people in China!