Long-term growth strategy for the Chinese market
The Mauritshuis royal picture gallery asked NextportChina to support the museum in developing a long-term growth strategy for the Chinese market. Our team first helped with formulating clear objectives and advised on the required budget to achieve these objectives. Next, we provided insights into the available (online) promotion- and sales platforms in China. We identified which platforms would fit with the Mauritshuis Chinese target audience and advised the museum on how to step-by-step build a presence on these channels. Currently, we are supporting The Hague’s most iconic museum in executing the strategy by setting up and operating the right promotion channels and campaigns.