The Dutch-Australian brand Sunny Cords produces handmade glasses cords that offer a solution for the loss of (sun) glasses. With its fashionable designs, the brand has reinvigorated the old school trend from the 80’s in Europe, the U.S. and Australia, and is now tapping into the Chinese market as well.
WeChat Mini Program Store
In order to meet the demands of Chinese consumers, NextportChina advised Sunny Cords to sell through a WeChat Mini Program. WeChat is the number one social app in China with more than 1 billion users and is becoming one of the to-go-to platforms for online shopping. NextportChina guided Sunny Cords through the process of registering and setting up the WeChat Mini Program Store. Their UX designers devised the concept, designed and set up the store, whereas NextportChina’s marketing specialists promote the online store among the right Chinese target group.