Damrak 37, 1012 LK, Amsterdam


Accelerate sales with a dedicated WeChat Mini Program

Scan the above QR code to experience the Mini Program yourself!

Sharing your comprehensive product catalog made easy

WeChat Mini Programs are “sub apps” within the WeChat ecosystem. Just like regular apps, Mini Programs can be anything: a game, a shop, a travel guide, etc. The big advance of a Mini Program is that the app can be easily shared within WeChat.

For our Italian B2B client Urbinati, active in the horticulture industry, we developed a product portfolio Mini Program. With this Mini Program we allowed the company’s Chinese sales staff to show and share demos of its latest products.

Each product can now be shared within WeChat with leads an other stakeholders with just one click. This greatly optimises the sales process!

Smooth integration with the WeChat Official Account

We linked the Mini Program to Urbinati’s WeChat Official Account, allowing existing and new followers to easily access the product catalogue.

Of course both the Official Account and Mini Program’s look and feel is totally aligned with Urbinati corporate identity.

Optimal Chinese online presence

With this customised WeChat Mini Program Urbinati is able to present itself in an excellent way to its Chinese target clients. Online as well as offline, as you can imagine how useful the Mini Program can be during trade fairs!

The company’s product offering can now be shared in the Chinese language in great detail, as we integrated images, product description, technical information as well as videos with Chinese subtitles.

As a result Urbinati is now able to fully leverage China’s super app as a successful branding, promotion and sales tool and further accelerate their growth on the Chinese market!

Curious what we can do for your brand?

newsletter icon

Subscribe to receiving our newsletter and we will send you emails on insights, news, our work on China Digital Marketing & E-commerce. These emails include an unsubscribe link and you may opt-out at any time. See our Privacy Policy.