Nyenrode Business University

Our Service: WeChat Promotion; Weibo Marketing

Client: Nyenrode Business University (NBU) is a Dutch business school and one of four private universities in the Netherlands. Nyenrode’s international MBA program attracts students from all around the world.

Activity: NextportChina is supporting the university with the promotion via Sina Weibo and WeChat. On behalf of the university we operate their Sina Weibo account and are responsible for the content creation and customer service. In addition we also assist NBU with the promotion of their offline events and visits to China and perform promotional activities on key Chinese ‘Study Abroad’ fora.

Result: NextportChina established a strong online presence of NBU in China. Due to these efforts an increasing number of Chinese students, who learned about the university through Weibo, WeChat or other Chinese online channels, have successfully applied for NBU’s MBA-programs.