Douyin (known as TikTok overseas) is focused on short videos and features a wide range of content. Dramatically growing up in recent years, Douyin is on its way to the most popular social media in China.
Different from WeChat and RED, Douyin has a wide range of users from teenagers to elder people. With the unique algorithm Douyin developed, it can feed personalized content for each user based on their interests, interactions, and viewing history. It has also become a powerful platform for businesses and influencers to reach new audiences, promote themselves, and also sell their products and services.