With 600 million monthly active users, Weibo is the mainstay in Chinese social media. Its diverse content and its unique “trending topics” list boost viral interactions. Weibo offers brands an unbelievable variety of options to improve brand awareness and connect with potential customers.
By setting up your (Overseas) Weibo Official Account you will be able to introduce your brand to a large audience. The built-in Weibo FST advertising functions allow you to target particular groups of existing and potential customers and collect valuable insights about their habits and preferences. Weibo is also a great platform to team up with the rights KOLs and KOCs. Our Weibo experts know exactly how to grow your brand on this powerful platform.
What We Can Offer
Official Account Set-up
Weibo offer verified official accounts to brands, public figures, celebrities, and influencers. The verification process might be a hurdle for overseas companies. We can help you register an account and get it verified.
Account Operation & Content Creation
Localization is the key to success in the Chinese market. We can provide professional advice on your content strategy, and help you have the most suitable content with the right tone for your target audience.
KOLs/influencers from various areas are active on Weibo. If you want to promote your brands, collaborating with them sometimes can be an efficient approach. We can select the most suitable ones for you, and also execute and monitor the whole campaign.
Weibo FST Advertising
RED is not only a social media but also a rising e-commerce platform, especially for beauty and lifestyle products. We can help you set up and decorate your e-shop on RED. Our TP partners can provide high-quality shop operation and management services for you.
We believe every marketing decision should be based on a well-rounded analysis of the market and your brand. We can regularly provide performance reports for your official account, conduct competitor analysis, and share our insightful opinions.