Why is it important?

Baidu remains China's dominant search engine with 52% market share across all platforms and 67% on mobile devices, making it the important gateway for Chinese B2B buyers researching suppliers and solutions. Unlike Western markets where organic search dominates, Baidu operates on a pay-to-play model where strategic PPC campaigns determine visibility and lead generation success. For European B2B companies, Baidu represents the most direct path to capturing high-intent prospects actively searching for your products and services.

With strategic Baidu marketing, you:

• Capture purchase-ready buyers through keyword targeting and Baidu PPC campaigns when they actively search for industry solutions

• Achieve immediate visibility through targeted search ads and Baidu SEM that bypass the lengthy and costly organic ranking process

• Access detailed targeting options through Baidu advertising platform based on search keywords, demographics, geographic location, and device preferences

• Generate qualified leads from high-intent prospects with clear search behavior and buying authority using conversion tracking

• Control campaign performance with real-time bidding adjustments and transparent ROI tracking through Baidu analytics

How We Help You Win on Baidu

Baidu SEA Set-up & Optimization

• Baidu Ads account setup, verification, and documentation submission

• Account structure setup and conversion tracking implementation

• Campaign setup, including keywords, ad copies and bidding strategies

• Campaign performance monitoring and real-time optimization

• Landing page/microsite development within Baidu's platform: Jimuyu

• Monthly reporting with search insights and recommendations

Strategy, Performance Reporting and Alignment

• Quarterly and annual marketing strategy reviews to ensure continuous optimization and market relevance

• Data-driven recommendations directly aligned with core business objectives and measurable KPIs

• Comprehensive performance dashboards and reports highlighting all critical marketing metrics

• Ongoing coordination meetings between HQ, local teams, and NextportChina to maintain strategic alignment

• Centralized campaign briefs that effectively translate global marketing goals into local execution

• Consistent reporting cadence (weekly or monthly) tailored to your organization’s operational needs

• Budget management for Baidu Ads

• Ad performance monitoring: keyword and ad content update

Why NextportChina?

• We operate in both Europe and China, bridging European business culture with Chinese market expertise

• Chinese team of content creators, designers, ad specialists, and developers under one roof for seamless execution

• 12+ years experiance guiding European B2B companies into China's digital market

• We understand European business needs and Chinese market realities

Your trusted partner for European business success in China.