Why is it important?

Douyin dominates China's digital landscape with over 750 million monthly active users, including the decision-makers and industry professionals who influence B2B purchasing decisions. Chinese business culture values relationship-building and credibility verification before major purchases. Douyin provides the perfect environment for European B2B brands to demonstrate expertise, share customer success stories, and showcase manufacturing capabilities through authentic video content. This platform allows potential buyers to see your products in action, understand your company culture, and build the trust necessary for significant B2B transactions.

With a strategic Douyin presence, you:

• Leverage Douyin's powerful algorithm that identifies and promotes quality B2B content to relevant professional audiences based on industry interests and search behavior.

• Demonstrate product excellence through authentic video content showcasing your companies' capabilities and products in action.

• Generate brand awareness cost-effectively through organic content reach and Douyin's targeted advertising at a fraction of traditional B2B marketing costs.

• Amplify credibility through industry KOL recommendation videos that provide trusted third-party validation to influence B2B purchase decisions.

• Shorten sales cycles by educating buyers through educational content, product tutorials, and FAQ videos before direct contact.

• Outpace competitors by leveraging a new powerfull platform.

How We Help You Win on Douyin

Account Setup

• Take full care of the application and verification procedure

• Account set-up

• Design video content template

Content Strategy & Calendar Planning

• Collaborative online brainstorm sessions with your team and our content marketers

• Brand consistency guidelines ensuring local content reflects your global brand identity

• Content localization and adaptation of existing materials for Chinese audiences

• Douyin competitor analysis and market positioning research

• Monthly content calendar with integrated campaign planning

Content Creation & Publishing

• Video content localization & editing

• Preview sharing with your Chinese team for feedback and adjustments

• Full account operation and publishing responsibility for all Douyin videos

• Dynamic strategy adjustments based on performance data and market opportunities

Advertising & Influencer Campaigns

• Campaign concept creation and creative direction for ads, influencer collaborations, and seasonal activations

• Media planning and budget allocation recommendations accross channels

• Feed ads and search ads advertising

• KOL/KOC Marketing and livestream sellling on Douyin

• Comprehensive reporting and evalaution

Strategy, Performance Reporting and Alignment

• Annual & quarterly marketing strategy updates

• Actionable recommendations aligned with business KPIs

• Performance Reports & Dashboards with all key metrics

• Regular alignment Calls/Meetings between HQ, local teams and NextportChina.

• Consolidated Campaign Briefs ensuring HQ strategy translates into local execution.

Why NextportChina?

• We operate in both Europe and China, bridging European business culture with Chinese market expertise.

• Chiense team of content creators, designers, ad specialists, and developers under one roof for seamless execution.

• 12+ years experiance guiding European B2B companies into China's digital market.

• We understand European business needs and Chinese market realities.

Your trusted partner for European business success in China.