Why is it important?

RedNote (or "Xiaohongshu" in Chinese) has become China's most trusted platform for product discovery and brand research, with over 350 million active users who rely on peer recommendations before making purchasing decisions. Unlike other social platforms, RedNote users actively seek authentic content and expert opinions, making it the ideal environment for brands to establish credibility and influence early-stage buying decisions. For European companies, RedNote offers direct access to China's most engaged and purchase-ready audiences.

With a strategic RedNote presence, you:

• Reach end-consumers early in their product discovery journey through RedNote's powerful search algorithm, seeding, and organic content.

• Build authentic trust through localized storytelling and peer-validated content that resonates with Chinese buyers.

• Maximize search visibility among RedNote's user base actively discovering products through the platform's search functionality.

• Position as industry expert by leveraging platform-specific content formats and KOL partnerships to drive organic engagement.

• Target with precision using RedNote's search and feed advertising to reach users based on their search behavior and purchase intent.

• Outpace competitors by leveraging emerging powerful platforms like RedNote

How We Help You Win on RedNote

Account Setup

• Take full care of the application and verification procedure

• Account set-up (incl. account introduction, auto-reply function & customer service tool integration)

• Design post content templates

Content Strategy & Calendar Planning

• Collaborative online brainstorm sessions with your team and our content marketers

• Brand consistency guidelines ensuring local content reflects your global brand identity

• Content localization and adaptation of existing materials for Chinese audiences

• RedNote competitor analysis and market positioning research

• Monthly content calendar with integrated campaign planning

Content Creation & Publishing

• Professional translation, localization, and layout design of your content materials

• Video content localization & editing

• Preview sharing with your Chinese team for feedback and adjustments

• Full account operation and publishing responsibility for all RedNote posts

• Dynamic strategy adjustments based on performance data and market opportunities

Advertising & Influencer Campaigns

• Campaign concept creation and creative direction for ads, influencer collaborations, and seasonal activations

• Media planning and budget allocation recommendations accross channels

• Feed ads and search ads advertising

• Paid Advertorials on Influential industrial media

• Comprehensive reporting and evalaution

Strategy, Performance Reporting and Alignment

• Annual & quarterly marketing strategy updates

• Actionable recommendations aligned with business KPIs

• Performance Reports & Dashboards with all key metrics

• Regular alignment Calls/Meetings between HQ, local teams and NextportChina

• Consolidated Campaign Briefs ensuring HQ strategy translates into local execution

Why NextportChina?

• We operate in both Europe and China, bridging European business culture with Chinese market expertise.

• Chiense team of content creators, designers, ad specialists, and developers under one roof for seamless execution.

• 12+ years experiance guiding European B2B companies into China's digital market.

• We understand European business needs and Chinese market realities.

Your trusted partner for European business success in China.