Why is it important?

China's business environment has fundamentally transformed how B2B purchasing decisions are made. Unlike Western markets where social media serves as a supplementary channel, Chinese business professionals actively rely on social platforms for critical supplier research, peer validation, and relationship building throughout their procurement process.

With over 750 million professionals engaging daily across WeChat, RedNote, and Douyin, these platforms have become the primary venues where purchasing decisions are influenced and validated. For European B2B companies entering the Chinese market, understanding and leveraging this social commerce ecosystem is essential for reaching decision-makers in their preferred digital environments.

With comprehensive social media marketing, you:

• Support each decision stage by leveraging WeChat for detailed information, RedNote for community trust, and Douyin for brand awareness

• Capture buyer attention by positioning content where Chinese professionals actively search for product insights and supplier verification

• Tailor content for each platform by adapting messaging specifically for WeChat, RedNote, and Douyin to maximize performance

• Build sales pipeline through integrated campaigns that convert content engagement into qualified business opportunities

• Differentiate from global competitors by demonstrating market commitment and cultural fluency through sophisticated social media strategies

How We Help You Win on Chinese Social Media

Chinese Social Media Set-up

• Account setup, verification, and maintenance across Chinese platforms

• Yearly Re-verification

Chinese Social Media Operations

• Content strategy & content localization

• Professional content creation & copywriting in native Chinese

• Video production, editing, and post-production for short-form platforms

• Graphic design and visual asset creation tailored to Chinese aesthetics

• A/B testing and data-driven content refinement

• Monthly reporting with actionable insights and recommendations
  
  

Advertising & Influencer Campaigns

• Develop & Execute targeted advertising campaigns on WeChat, RedNote, Douyin, and other platforms

• Media planning and budget allocation across Chinese social platform

• KOL/Influencer coordination and campaign management

• Content brief development and creative direction for KOL collaborations

• Organize Influencer site visits, product experiences, and brand immersions

• KOL/Influnecer performance tracking and ROI measurement

Strategy, Performance Reporting and Alignment

• Annual & quarterly marketing strategy updates

• Actionable recommendations aligned with business KPIs

• Performance Reports & Dashboards with all key metrics

• Regular alignment Calls/Meetings between HQ, local teams and NextportChina.

• Consolidated Campaign Briefs ensuring HQ strategy translates into local execution.

Why NextportChina?

• We operate in both Europe and China, bridging European business culture with Chinese market expertise.

• Chinese team of content creators, designers, ad specialists, and developers under one roof for seamless execution.

• 12+ years experiance guiding European B2B companies into China's digital market.

• We understand European business needs and Chinese market realities.

Your trusted partner for European business success in China.