Why is it important?

WeChat dominates China's digital landscape with over 1.3 billion active users, making it the essential platform for European companies entering the Chinese market. This isn't just social media—it's China's business communication hub where decision-makers research suppliers, engage with industry content, and build professional relationships. For B2B brands, WeChat represents the most direct path to your Chinese prospects and partners.

With a strategic WeChat presence, you:

• Establish credibility with Chinese buyers who expect legitimate businesses to maintain an active WeChat Official Account (OA) presence.

• Access targeted advertising through WeChat Ads that reach decision-makers based on demographic data, regions, interest tags etc.

• Build direct relationships through personalized content and one-on-one communication with your prospects via WeChat's interactive features.

• Showcase expertise via industry insights, case studies, and thought leadership content shared through WeChat content updates.

• Generate qualified leads through Mini-Programs, contact forms, and strategic call-to-action campaigns.

• Outpace your competitors with strategic brand visibility on WeChat.

How We Help You Win on WeChat

Account Setup

• Take full care of the application and verification procedure

• Account set-up (including customzed menu and all interactive features)

• Branded content templates for consistent, professional presentation

• Mini Program development for product portfolio showcasing

• WeChat Channels set-up for video content sharing

Content Strategy & Calendar Planning

• Collaborative online brainstorm sessions with your team and our content marketers

• Brand consistency guidelines ensuring local content reflects your global brand identity

• Content localization and adaptation of existing materials for Chinese audiences

• WeChat competitor analysis and market positioning research

• Monthly content calendar with integrated campaign planning

Content Creation & Publishing

• Professional translation, localization, and layout design of your content materials

• Video content localization & editing

• Preview sharing with your Chinese team for feedback and adjustments

• Full account operation and publishing responsibility for all WeChat posts

• Dynamic strategy adjustments based on performance data and market opportunities

Advertising & Influencer Campaigns

• Campaign concept creation and creative direction for ads, influencer collaborations, and seasonal activations

• Media planning and budget allocation recommendations accross channels

• Targeted display ads across WeChat Moments/ Banner ads

• Paid Advertorials on Influential industrial media

• Comprehensive reporting and evalaution

Strategy, Performance Reporting and Alignment

• Annual & quarterly marketing strategy updates

• Actionable recommendations aligned with business KPIs

• Performance Reports & Dashboards with all key metrics

• Regular alignment Calls/Meetings between HQ, local teams and NextportChina

• Consolidated Campaign Briefs ensuring HQ strategy translates into local execution

Why NextportChina?

• We operate in both Europe and China, bridging European business culture with Chinese market expertise.

• Chiense team of content creators, designers, ad specialists, and developers under one roof for seamless execution.

• 12+ years experiance guiding European B2B companies into China's digital market.

• We understand European business needs and Chinese market realities.

Your trusted partner for European business success in China.