Introducing COMPASS
Introducing COMPASS
China B2B Intelligence Tool
Get clearer visibility into the Chinese market,
your competitors, local execution, and emerging risks
Built for marketing and sales leaders operating in
China's fast-changing market
Trusted by leading European B2B companies operating in China
Trusted by leading European B2B companies operating in China
Trusted by leading European B2B companies operating in China
The PROBLEM
Most International businesses are navigating China with limited visibility
Most International Businesses are navigating China with limited visibility
Important signals are scattered across local platforms, distributors, industry networks, and fast-moving competitors.
As a result,
B2B leadership teams struggle to stay up to date and gain clear visibility into what is really happening in the market, leading to questions such as:
How is your brand represented locally?
What are competitors doing?
Where are risks emerging?
Which market changes matter most?
Our SOLUTION
Compass helps Europe based
leadership teams stay informed about what is happening in China
Compass helps Europe based
leadership teams stay informed about what is happening in China
Unbiased strategic market insights
Better insights into what's happening across your industry in China
Unbiased strategic market insights
Know exactly what’s happening in your specialized industry in China
Transparent competitor benchmarking
Understand what your local and global competitors are doing in China
Transparent competitor benchmarking
Know exactly what your local and global competitors are doing in China
Full visibility on local execution
Know how your brand shows up in China across every channel
Full visibility on local execution
Know exactly how your brand shows up in China across every channel
Audited content compliance
Identity compliance issues early and understand how to mitigate them
Audited content compliance
Know exactly when compliance issues surface and how to mitigate
Clear implications & actions
Get concrete recommendations and actionable insights
Clear implications & actions
Know exactly how you are performing and how to do even better
Designed for complex B2B industries, Compass shows you where you stand and where to move next
Our SOLUTION
Compass helps Europe based
leadership teams stay informed about what is happening in China
Compass helps Europe based
leadership teams stay informed about what is happening in China
Unbiased strategic market insights
Know exactly what’s happening in your specialized industry in China
Transparent competitor benchmarking
Know exactly what your local and global competitors are doing in China
Full visibility on local execution
Know exactly how your brand shows up in China across every channel
Audited content compliance
Know exactly when compliance issues surface and how to mitigate
Clear implications & actions
Know exactly how you are performing and how to do even better
Designed for complex B2B industries, Compass shows you where you stand and where to move next
Whats in the Report
What Compass helps you navigate
What Compass helps you navigate
What Compass helps you navigate
Compass brings together the market signals that matter most for teams commercially responsible for China.
From competitor activity and local execution to compliance risks and industry developments, Compass helps create a clearer view of what is happening across your China market.
Coverage Areas
Coverage Areas
Coverage Areas
Key dimensions we monitor and analyze to deliver actionable insights on the China market
Key dimensions we monitor and analyze to deliver actionable insights on the China market
Key dimensions we monitor and analyze to deliver actionable insights on the China market
Market Signals
Competitor Landscape
Digital Presence
Innovation and Developments
Risk & Compliance Radar
Strategic Outlook
Market Signals
Stay informed about the broader developments shaping your industry in China, including policy shifts, market trends, demand drivers, and changing sector priorities that may influence your position in the market.
Competitor Landscape
See how local and international competitors position themselves and communicate in the market.
Commercial Presence
Gain better visibility into how brands appear across Chinese channels and platforms through local campaigns, content activity, events, experts, and broader market engagement.
Innovation and Developments
Follow emerging technologies, product developments, and new market initiatives shaping the future direction of your industry in China.
Risk & Compliance Radar
Monitor potential compliance issues, reputation risks, content sensitivities, and regulatory developments that may impact market activities or brand positioning.
Strategic Outlook
Bring the most important developments together into one clear overview, including key takeaways, strategic implications, and areas that may require attention moving forward.
Market Signals
Stay informed about the broader developments shaping your industry in China, including policy shifts, market trends, demand drivers, and changing sector priorities that may influence your position in the market.
Competitor Landscape
See how local and international competitors position themselves and communicate in the market.
Commercial Presence
Gain better visibility into how brands appear across Chinese channels and platforms through local campaigns, content activity, events, experts, and broader market engagement.
Innovation and Developments
Follow emerging technologies, product developments, and new market initiatives shaping the future direction of your industry in China.
Risk & Compliance Radar
Monitor potential compliance issues, reputation risks, content sensitivities, and regulatory developments that may impact market activities or brand positioning.
Strategic Outlook
Bring the most important developments together into one clear overview, including key takeaways, strategic implications, and areas that may require attention moving forward.
Market Signals
Stay informed about the broader developments shaping your industry in China, including policy shifts, market trends, demand drivers, and changing sector priorities that may influence your position in the market.
Competitor Landscape
See how local and international competitors position themselves and communicate in the market.
Commercial Presence
Gain better visibility into how brands appear across Chinese channels and platforms through local campaigns, content activity, events, experts, and broader market engagement.
Innovation and Developments
Follow emerging technologies, product developments, and new market initiatives shaping the future direction of your industry in China.
Risk & Compliance Radar
Monitor potential compliance issues, reputation risks, content sensitivities, and regulatory developments that may impact market activities or brand positioning.
Strategic Outlook
Bring the most important developments together into one clear overview, including key takeaways, strategic implications, and areas that may require attention moving forward.
Why NextportChina
Built on deep China
sector expertise
Built on deep China
sector expertise
For more than 13 years,
NextportChina has helped European B2B companies
navigate the complexities of the Chinese market.
For more than 13 years,
NextportChina has helped European B2B companies navigate the complexities of the Chinese market.
Combines Chinese-native expertise
Our team combines Chinese-native expertise with deep understanding of how international B2B companies operate, communicate, and grow in China.
Work closely with specialized technical industries
Because we work closely with specialized and often highly technical industries, we understand the importance of accurate positioning, local market relevance, and alignment between headquarters and local operations.
Report build on reality and experience
This sector-specific experience helps ensure that Compass is not built around generic market reporting, but around the realities international B2B companies face in China.
Client Testimonials
What our Clients Say
Real feedback from companies we’ve helped grow.
Berthold Lütke Meyring
Export Manager
BEWITAL
NextPort China provided very valuable strategic input for sharpening our communicative presence in this important market.
Arnoud Touw
Bizz Development Manager
ICL Growing Solutions
We are very excited about the skills and support that we receive from NextportChina regarding the development of our customer base and the resulting increase in market share. NPC is always there for us with tailor-made advice and professional support to turn our recommendations into market-driven actions.
Michael van Baekel
Head of Marketing APAC
Syngenta Flowers
NextportChina proved to be a rock-solid and reliable partner to optimize our marketing communication activities in one of our key markets. They quickly understood industry dynamics and they are able to show the potential and limitations of the fast evolving Chinese internet.
Remco Sikkema
Director Marketing
XSENS
NextportChina is a reliable agency with in-depth expertise. Over the past years, they have helped us develop and promote our own WeChat Official Account and corresponding WeChat Mini Program. We use both channels to connect with our Chinese customers and stakeholders. We are very satisfied with the support from NextportChina, and the collaboration is helping us further expand in Mainland China.
Jan-Pieter Doove
Global Sales & Marketing Manager
RYMAX
We tasked NextPort China to act as a bridge between our HQ and our production partner in China. Language and local marketing expertise helped us build a stronger market position and increase effectiveness of communication.
Client Testimonials
What our Clients Say
Real feedback from companies we’ve helped grow.
Berthold Lütke Meyring
Export Manager
BEWITAL
NextPort China provided very valuable strategic input for sharpening our communicative presence in this important market.
Arnoud Touw
Bizz Development Manager
ICL Growing Solutions
We are very excited about the skills and support that we receive from NextportChina regarding the development of our customer base and the resulting increase in market share. NPC is always there for us with tailor-made advice and professional support to turn our recommendations into market-driven actions.
Michael van Baekel
Head of Marketing APAC
Syngenta Flowers
NextportChina proved to be a rock-solid and reliable partner to optimize our marketing communication activities in one of our key markets. They quickly understood industry dynamics and they are able to show the potential and limitations of the fast evolving Chinese internet.
Remco Sikkema
Director Marketing
XSENS
NextportChina is a reliable agency with in-depth expertise. Over the past years, they have helped us develop and promote our own WeChat Official Account and corresponding WeChat Mini Program. We use both channels to connect with our Chinese customers and stakeholders. We are very satisfied with the support from NextportChina, and the collaboration is helping us further expand in Mainland China.
Jan-Pieter Doove
Global Sales & Marketing Manager
RYMAX
We tasked NextPort China to act as a bridge between our HQ and our production partner in China. Language and local marketing expertise helped us build a stronger market position and increase effectiveness of communication.
Client Testimonials
What our Clients Say
Real feedback from companies we’ve helped grow.
Berthold Lütke Meyring
Export Manager
BEWITAL
NextPort China provided very valuable strategic input for sharpening our communicative presence in this important market.
Arnoud Touw
Bizz Development Manager
ICL Growing Solutions
We are very excited about the skills and support that we receive from NextportChina regarding the development of our customer base and the resulting increase in market share. NPC is always there for us with tailor-made advice and professional support to turn our recommendations into market-driven actions.
Michael van Baekel
Head of Marketing APAC
Syngenta Flowers
NextportChina proved to be a rock-solid and reliable partner to optimize our marketing communication activities in one of our key markets. They quickly understood industry dynamics and they are able to show the potential and limitations of the fast evolving Chinese internet.
Remco Sikkema
Director Marketing
XSENS
NextportChina is a reliable agency with in-depth expertise. Over the past years, they have helped us develop and promote our own WeChat Official Account and corresponding WeChat Mini Program. We use both channels to connect with our Chinese customers and stakeholders. We are very satisfied with the support from NextportChina, and the collaboration is helping us further expand in Mainland China.
Jan-Pieter Doove
Global Sales & Marketing Manager
RYMAX
We tasked NextPort China to act as a bridge between our HQ and our production partner in China. Language and local marketing expertise helped us build a stronger market position and increase effectiveness of communication.