Since Aptamil has presented in the WeChat ecosystem for a long period, it is looking for a creative way to get more connected with its audiences. NextportChina helped Aptamil to reach the goal by releasing branded Emojis in WeChat.

The branded Emojis are well-balanced between product and brand promotion. We animated adorable milk cans with funny expressions, presenting Chinese customers with an opportunity to chat with their friends using the stickers of their beloved brand. As a result, the Aptamil Emojis became one of the audiences’ daily used stickers in their online chats.