Damrak 37, 1012 LK, Amsterdam


BALR. attracts Chinese tourists to its store by offering WeChat Pay and Alipay.

BALR. is a young brand, founded in 2013 by the Dutch professional football players Demy de Zeeuw, Eljero Elia and Gregory van der Wiel. The luxury lifestyle brand offers sporty fashion with a high-end look, travel products and accessoires.

WeChat Pay & Alipay's mobile payment methods

BALR. was looking for a way to take out the hassle of international payments for its Chinese customers. NextportChina suggested to offer China’s most popular mobile payment solution and installed WeChat Pay & Alipay’s mobile point of sale (POS) in the brand’s flagship store in Amsterdam.

By offering and promoting the WeChat Pay & Alipay’s mobile payment methods in the BALR. flagship store, the brand attracts Chinese tourists while increasing the amount of sales from Chinese customers.

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