To celebrate its 150-year anniversary De Bijenkorf asked NextportChina to design and develop an interactive H5 mini-game.

In this collaboration, we teamed up with Gucci Beauty and created a festive game as a way to thank their Chinese customers for their loyalty over the years. By showing their skills and sharing the game with their friends, customers could win beautiful gifts from Gucci Beauty. And each player could collect a GWP (Gift With Purchase) in the offline stores of de Bijenkorf.

More than 1.500 customers played the game and reactions were very positive. As a result, the relationship between Holland’s best-known department store and its Chinese customers was significantly strengthened. In addition, hundreds of players made a purchase in the offline stores of de Bijenkorf and collected their gifts.