Marketing

July 1, 2026

B2B KOL Marketing in China: A Practical Guide

Lester Li

Marketing Manager

Stay Informed with the Latest Insights

Explore expert insights, industry trends, and practical strategies to drive business success in China. Our blog covers essential topics in business optimization, markets and China specific trends that you need to know.

Industrial robotic arms operating on an automated manufacturing assembly line, with a factory worker monitoring production equipment using a tablet.

Strategy

Nov 3, 2026

How to Build Visibility in China: A Practical Guide Manufacturers

Kiki Vos

Project Manager

Strategy

Nov 3, 2026

How to Build Visibility in China: A Practical Guide Manufacturers

Kiki Vos

Project Manager

Strategy

Nov 3, 2026

How to Build Visibility in China: A Practical Guide Manufacturers

Kiki Vos

Project Manager

Latest articles

Strategy

How to Build Visibility in China: A Practical Guide Manufacturers

Nov 3, 2026

Kiki Vos

Smartphone displaying the Rednote app with B2B content about smart agriculture, industrial manufacturing, trade shows, and business partnerships in China.

Marketing

How to Create B2B Content on Rednote: A Practical Guide to Notes & KOLs

Oct 30, 2026

Lester Li

Marketing

How to Advertise on Douyin: A Guide for B2B Companies

Oct 27, 2026

Lester Li

Cardboard shipping boxes labeled “Made in China” with Chinese flags moving along conveyor belts in a logistics facility, representing Chinese manufacturing and exports.

Strategy

How Manufacturers Can Identify and Evaluate Chinese Distributors and Business Partners

Oct 23, 2026

Kiki Vos

Couple comparing pet food packaging in a pet store, with a small dog in a shopping cart, a cat on a cat tree, and shelves of pet food products.

Strategy

China’s Pet Food Market: What International Brands Should Understand Before Entering

Oct 20, 2026

Kiki Vos

Business partners shake hands in front of a Shanghai skyline, with puzzle pieces labeled HQ and China symbolizing alignment between headquarters and local teams.

Strategy

Why HQ-China Alignment Should Be a Strategic Priority

Oct 15, 2026

Kiki Vos

Two business professionals discuss China market opportunities on a balcony overlooking a modern city skyline, with digital icons for search, WeChat, partnerships, and growth.

Strategy

China Digital Market Entry: The Most Common Challenges and How to Solve Them

Oct 7, 2026

Kiki Vos

Hand holding a smartphone showing a Chinese agricultural company website, with a modern city skyline and coffee cup in the background.

Marketing

How to Localise Your Company Website for Chinese Customers

Oct 6, 2026

Lester Li

Marketing

Rednote for B2B Companies in China: A Sector-by-Sector Marketing Guide

Sep 25, 2026

Lester Li

News

China’s Chemical Sector Under the New 2026–2030 Plan and What Changes for International Suppliers

Sep 23, 2026

Kiki Vos

Visual showing WeChat content flowing into WeCom lead profiles, with B2B industry content cards against a modern Chinese city background.

Marketing

What Role Should WeCom Play in Your WeChat B2B Strategy?

Sep 17, 2026

Lester Li

WeChat-themed B2B content visual with a smartphone, business content cards, and digital icons in front of a modern Chinese city skyline.

Marketing

WeChat Content Strategy for B2B Companies: What to Publish and How to Measure It

Sep 15, 2026

Lester Li

Digital AI display with search, content, video, and chat icons in a modern Chinese business district.

Innovation

Where Chinese AI Looks: How B2B Brands Can Build GEO Visibility in China

Sep 10, 2026

Kiki Vos

Business professionals walk through a modern Chinese city district at dusk, with digital icons for search, chat, video, location, and AI connected across the skyline.

Innovation

GEO in China: What It Is, Which AI Platforms Matter, and Why Your Brand Is Probably Invisible

Sep 7, 2026

Kiki Vos

Laptop showing the Baidu homepage in a business lounge, with a team meeting and Beijing skyline in the background.

Strategy

How to Measure ROI from Baidu SEO: A Framework for B2B Brands

Aug 25, 2026

Lester Li

Business team reviews a China digital marketing budget plan in a Shanghai office, with campaign charts, a calculator, and market documents on the table.

Strategy

What Budget Does a B2B Company Need for a First China Digital Marketing Setup?

Aug 20, 2026

Kiki Vos

Pedestrians walk through Shanghai’s Lujiazui financial district, with the Oriental Pearl Tower and modern skyscrapers in the background.

Strategy

Why Your China B2B Marketing Isn't Generating ROI (And What to Do About It)

Aug 17, 2026

Kiki Vos

Visitors discuss smart horticulture solutions at a tradeshow booth, with plant displays, Chinese signage, and a QR code for product information.

Strategy

How to Run an O2O Campaign Around Your China Tradeshow: A Practical 3-Phase Guide

Aug 13, 2026

Lester Li

Laptop showing the Baidu search homepage on an office desk, representing Chinese search visibility and Baidu SEO.

Marketing

Baidu SEO in China: A Practical Guide for B2B Companies

Aug 10, 2026

Lester Li

A woman livestreams from a flower auction hall while holding a bouquet of red roses, with rows of flowers in the background.

Marketing

B2B KOL Marketing in China: How It Differs from Consumer Influencer Marketing

Aug 6, 2026

Kiki Vos

Hand holding a smartphone displaying the WeChat app, with a notebook, pen, plant, mug, and colorful sticky notes on a bright office desk.

Marketing

WeChat Marketing for B2B Companies: Costs, Benchmarks and What to Expect

Aug 5, 2026

Kiki Vos

Visitors walk past a glowing AI display with digital circuit graphics at a technology exhibition in China.

Innovation

A Guide to the Chinese AI Tools That Are Reshaping B2B Buyer Discovery in China

Jul 29, 2026

Lester Li

Client Case

How Nutricia Used Social Listening to Better Understand Chinese Consumers

Jul 23, 2026

Lester Li

Traditional Chinese temple roof overlooking a busy river with cargo ships and industrial buildings in the distance.

News

China’s Vision for Electric Cargo Shipping from Shanghai to Rotterdam

Jul 17, 2026

Kiki Vos

Busy modern Chinese city street with digital information screens, a metro entrance, delivery rider, smart lockers, and people using QR code payment at a café.

Marketing

China Digital Marketing for B2B: A Practical 8-Step Guide

Jul 14, 2026

Kiki Vos

Two logistics professionals reviewing information on a tablet in a warehouse aisle surrounded by stacked boxes and pallets.

Marketing

How China's Digital Platforms Map to the B2B Buyer Journey: A Guide for B2B Companies

Jul 8, 2026

Lester Li

Agriculture professional filming a video interview in a greenhouse, seated between rows of leafy crops with a phone camera, tablet, and irrigation equipment nearby.

Marketing

B2B KOL Marketing in China: How Expert Voices Build Buyer Trust for B2B Companies

Jul 1, 2026

Lester Li

News

China’s New 2030 Plan Sets the Direction for the Next AgriTech Phase

Jun 26, 2026

Kiki Vos

Industry expert being filmed with a smartphone and ring light while explaining machinery to attendees at a trade show booth.

Marketing

How to Choose the Right B2B KOLs in China

Jun 23, 2026

Lester Li

A humanoid robot and a woman jog side by side along a waterfront path, with a modern city skyline in the background.

Marketing

China B2B Digital Marketing: Why Western Strategies Fail and What to Do Instead

Jun 16, 2026

Lester Li

Marketing

China Digital Platforms for B2B Marketing: What You Need to Know

May 28, 2026

Kiki Vos

Two agricultural robots with robotic arms navigate a lush green crop field, with forested hills in the background.

Innovation

Embodied AI in China: What B2B Manufacturers and Exporters Need to Know in 2026

May 12, 2026

Kiki Vos

Marketing

The WeChat Playbook: What Actually Works for B2B Brands in China

Apr 14, 2026

Lester Li

Business team gathered around a laptop in a modern office, reviewing documents during a strategy meeting.

Marketing

How to Choose a China Marketing Agency: A Guide for B2B Companies

Apr 2, 2026

Kiki Vos

Strategy

How to Build Visibility in China: A Practical Guide Manufacturers

Nov 3, 2026

Kiki Vos

Marketing

How to Create B2B Content on Rednote: A Practical Guide to Notes & KOLs

Oct 30, 2026

Lester Li

Marketing

How to Advertise on Douyin: A Guide for B2B Companies

Oct 27, 2026

Lester Li

Strategy

How Manufacturers Can Identify and Evaluate Chinese Distributors and Business Partners

Oct 23, 2026

Kiki Vos

Strategy

China’s Pet Food Market: What International Brands Should Understand Before Entering

Oct 20, 2026

Kiki Vos

Strategy

Why HQ-China Alignment Should Be a Strategic Priority

Oct 15, 2026

Kiki Vos

Strategy

China Digital Market Entry: The Most Common Challenges and How to Solve Them

Oct 7, 2026

Kiki Vos

Marketing

How to Localise Your Company Website for Chinese Customers

Oct 6, 2026

Lester Li