Our Service: WeChat & Weibo Marketing
Client: Maastricht University (UM) is Holland’s most international university with a student population of more than 16,000 students.
Activity: NextportChina set up UM’s Official WeChat and Weibo account, developed the content strategy, created content on a regular basis, and provided training and support to the university’s Chinese students who were assigned to co-operate the account together with NextportChina’s social media experts.
Result: With the help of NextportChina UM has increased its awareness among Chinese (prospective) students who are interested in UM’s Bachelor and Master programs and significantly increased the number of enrollments from China.
CategoryCases Education Industry Maastricht University
May 23, 2017