B2C/B2B
ABB
Strategy: Wechat Paid Advertising
Description
For ABB’s Robotics division, we executed multiple WeChat Paid Ads on moments and banners for C-level executives in key tech sectors, aligning global strategy with local execution alongside their Chinese team for successful outcomes.
Results
3,748,000 impressions
19,400 clicks on ads
7,600 post reads
100+ conversions
More Insights
The campaign successfully boosted brand awareness among the right audience
Content went beyond visibility—people actively engaged with ABB’s messaging
Conversions prove that targeting executives wasn’t just about visibility; it drove tangible business outcomes.
