B2C/B2B

Connecting ABB Robotics with c-level audiences through targeted WeChat advertising

Channel strategy / Media strategy / WeChat Ads & (Re-)Targeting / Data analysis & reporting

Swiss-Swedish multinational specializing in robotics, automation, and electrification technology.

Swiss-Swedish multinational specializing in robotics, automation, and electrification technology.

Challenges

C-level executives in tech sectors difficult to reach at scale. ABB Robotics needed to connect with senior decision-makers across China's technology industries while aligning global brand strategy with local market execution.

ABB industrial robot WeChat ad campaign in China by NextportChina

Approach

WeChat Moments and Banner ads targeted tech sector leadership. Executed paid advertising campaigns on WeChat alongside ABB's Chinese team, focusing placement on content consumed by C-level executives in key industrial sectors.

Result

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We will help you navigate the Chinese digital market.

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Planning Your China Market Entry?

We will help you navigate the Chinese digital market.

Let's talk

Connecting ABB Robotics with c-level audiences through targeted WeChat advertising