B2C
Schiphol Airport
Strategy: Wechat Mini Program / B2C
Description
Amsterdam Airport Schiphol became the first Smart Flagship Airport in Europe for WeChat Pay, launching a Mini Program to enhance the travel experience for Chinese passengers. NextportChina was chosen to design and develop this digital solution, making shopping and services more accessible to Chinese travelers.
Results
Developed a WeChat Pre-order Mini Program, allowing passengers to pre-order hundreds of duty-free products across six categories before departure.
Operated the WeChat Official Account, providing engaging content and real-time customer service.
Created a seamless shopping and travel journey, fully integrated with Chinese travelers’ preferred digital ecosystem.
More Insights
Positioned Schiphol as an innovator and pioneer in Europe for Chinese digital solutions
Strengthened customer engagement and convenience for high-value Chinese travelers
Showcased Schiphol’s commitment to personalized, digital-first services
