B2C/B2B
Chinese travellers represent a significant segment at Schiphol Airport, but traditional communication channels weren't effectively reaching them. Retail partners struggled to engage this valuable audience, while Chinese visitors lacked accessible, real-time airport information in their preferred platform.
The Mini Program featured pre-order shopping, airport services, and retail offers. Combining online and offline promotions, we kept travelers informed while driving targeted traffic and sales to Schiphol's retail partners.
The Mini Program successfully bridged the gap between Schiphol and Chinese travelers. Pre-orders generated measurable sales uplift for retail partners, while the platform's real-time updates significantly improved the traveler experience.
