B2C/B2B
Public’s awareness of advanced growing solutions is limited in China. Growers are highly price-sensitive, and tend to trust firsthand experience over marketing claims, making it difficult for Jiffy to demonstrate product value and gain initial market acceptance.
We collaborated with agricultural influencers on Douyin to test the product and share authentic content. At the same time, we promoted a free trial program through multiple channels, inviting farmers to apply. By allowing growers to use the product themselves, we reduced adoption barriers and built credibility through real experience.
The campaign generated strong engagement and visibility. Over 100 farmers applied for the free trial, showing high interest and willingness to try the product. Jiffy successfully strengthened its brand presence and took an important step toward market adoption in China.
