B2C/B2B
Traditional dairy farmers unfamiliar with automated milking technology. Lely's advanced farming systems faced low awareness in China. Farmers lacked understanding of automation benefits and the brand had minimal market credibility.
Expert influencers filmed real customers ranch operation for Douyin. We partnered with agricultural influencers to document Lely's milking system in action. Content emphasized Dutch engineering heritage and practical benefits for Chinese dairy operations.
713K views generated with measurable inquiry growth. Douyin videos achieved thousands of likes and hundreds of comments, increasing system inquiries and establishing brand recognition in China's agricultural sector.
