Batavia Stad Outlet

Our Service: WeChat & Weibo marketing; Creative Campaign

The Client: Batavia Stad Amsterdam Fashion Outlet is the first outlet center in the Netherlands. Batavia Stad offers visitors a full-day shopping experience, with over 150 stores and 250 fashion brands.

Activity: NextportChina and Batavia Stad closely work together to target the growing number of Chinese tourists in the Netherlands. Under this collaboration we have developed and executed a clear China online marketing strategy for the outlet centre. We currently operate Batavia Stad’s Chinese social media channels (WeChat and Weibo) and co-create creative campaigns during Chinese festivals (such as Chinese New Year and Golden Week). In addition we also support Batavia Stad with the promotion and advertisement of the outlet on China’s most popular travel platforms.

Result: Batavia Stad successfully built up a strong online presence among Chinese tourists who (plan to) visit Holland as well as among the Chinese community in the Netherlands itself. The number of Chinese visitors is growing steadily.