B2C/B2B
BEWITAL Petfood
Strategy: Marketing Assessment / Strategic Recommendations
Description
For BEWITAL Petfood, we conducted a comprehensive China marketing assessment to help the brand strengthen its digital presence and make informed strategic decisions. The scope included an evaluation of BEWITAL’s performance across key digital platforms, a review of past campaigns and budget effectiveness, and a detailed competitor analysis of leading premium pet food brands in China. Based on these insights, we delivered clear recommendations on brand positioning, audience targeting, and budget allocation to support BEWITAL’s long-term growth in the Chinese market.
Results
Delivered a clear overview of the current online performance across key digital platforms, such as RED, WeChat and Douyin
Identified key opportunities to improve content effectiveness, platform focus, and media efficiency
Benchmarked competitors to highlight best practices in marketing, e-commerce, and audience engagement
Provided actionable recommendations on positioning, audience targeting, and budget allocation to guide the next steps for growth in China
Insights
A structured market assessment helped BEWITAL’s marketing and sales teams to understand how their digital performance compares to industry standards in China
Competitor benchmarking offered valuable direction on what resonates with Chinese pet owners and where market gaps exist
Clear positioning and smarter budget distribution significantly enhanced brand impact and strengthen long term growth potential in China’s competitive pet food landscape
