B2C/B2B
Complex greenhouse technology required mobile-first sales presentation. Ridder's sales team lacked effective digital tools to present smart greenhouse systems to Chinese B2B buyers on WeChat, China's dominant business platform.
Mini Program and optimized Official Account with advertising framework. We built a WeChat Mini Program for structured product showcase, redesigned Official Account navigation and content, implemented banner ads, H5 campaigns, and performance tracking with SCRM integration.
Sales team gained mobile-accessible presentation tool with data insights. Localized infrastructure enabled efficient client presentations through intuitive formats. Targeted advertising increased visibility and follower growth while tracking framework provided optimization guidance.
