B2B
Ridder
WeChat Official Account/ WeChat Miniprogram
Description
Ridder, a Dutch leader in smart greenhouse technology, wanted to strengthen its presence in China and equip its sales team with better digital tools to engage local customers. To achieve this, we developed a WeChat Mini Program showcasing Ridder’s product portfolio. A structured, user-friendly platform that allows the sales team and distributors to easily present and share Ridder’s innovations directly within WeChat.
Alongside the Mini Program, we enhanced Ridder’s WeChat Official Account to drive engagement and visibility. This included optimizing the account structure and customized menu, improving content presentation, and performance reporting. Additional digital touchpoints such as banner ads, H5 campaigns, and SCRM integration were recommended to create a full-funnel marketing and engagement system within the WeChat ecosystem.
Results
Enabled Ridder’s sales team to present products more effectively to Chinese clients
Improved usability and consistency across Ridder’s WeChat Official Account
Increased visibility and follower growth through targeted WeChat advertising
Established a measurable framework for ongoing performance tracking and optimization
Insights
Leveraging WeChat Mini Program localized the digital sales process and presented complex technologies in an intuitive format for Chinese users
Optimizing the WeChat Official Account improved engagement and allowed Ridder to better understand its audience through data-driven reporting
Data-driven insights from performance tracking created a foundation for smarter decision-making and future content strategy
