B2C
Frankfurt Airport
Strategy: RedNote (Xiaohongshu) / B2C / O2O
Description
For Frankfurt Airport, we setup its official RedNote account to boost brand awareness and reputation among Chinese travellers, highlighting the Personal Shopper service to drive offline duty-free shopping. The scope covered account registration, localized content creation with a calendar, advertising campaigns, performance reporting, and overall project management, building on earlier deliveries in WeChat Mini Program deployment and advertisement promotions.
Results
Successfully registered and verified the official RedNote account
Implemented a consistent and localized content calendar tailored to Chinese audiences
Delivered ongoing performance reports to track effectiveness
Executed RedNote advertising campaigns to boost reach and engagement
Ensured smooth project management and communication throughout
More Insights
Leveraging RedNote positioned Frankfurt Airport directly in front of Chinese travellers at the awareness and planning stage of their journey
Localization of content was key to making the brand resonate culturally with the target audience
Integration with past initiatives (mini-programs, advertising) reinforced continuity in Frankfurt Airport’s long-term China strategy
