B2C/B2B
Among Chinese travellers, Frankfurt Airport had limited brand visibility and relatively weak word-of-mouth compared with other major European hubs.Frankfurt Airport had limited visibility and mixed word-of-mouth among Chinese travellers.
We launched RedNote as a new social channel, focusing on high-demand travel topics such as transit tips and tax refund guidance.
A data-driven advertising strategy combining search ads and feed ads amplified reach and engagement, supported by continuous optimisation across metrics such as CTR, CPM and CPF.
Within six months, the account achieved 300%+ follower growth among Chinese travellers. Campaigns reached CPC around €2 and CPF around €4, demonstrating strong performance and effective audience acquisition.
