B2B
IHI Hauzer Techno Coating
WeChat Mini Program
Description
Hauzer, a global leader in plasma coating technology, sought to enhance how its sales team and distributors in China present and share its product portfolio. To meet the needs of the Chinese B2B market, we developed a WeChat Mini Program. A mobile-friendly, shareable platform within WeChat that showcases Hauzer’s products in a structured, user-centric format. This tailored Mini Program enables the sales team and partners to easily demonstrate products and applications, supporting smooth communication with prospects and customers.
Results
Provided Hauzer’s sales team with an efficient digital tool for product presentations in China.
Strengthened Hauzer’s professional image and brand presence within the Chinese market.
Simplified product sharing and improved the consistency of localized communication.
Ensured seamless yearly verification and license management for continued platform use.
Insights
Localized digital tools helped Hauzer simplify product presentation and empower its B2B sales teams in China
Centralized management of verification, translation, and renewals ensured smooth operation and brand consistency
Professional localization strengthened Hauzer’s credibility and improved brand perception in a highly technical market
