B2C/B2B
Kekkila
Strategy: O2O / Exhibition Activation / Digital Lead Generation
Description
Kekkilä, a Finnish leader in horticultural substrates, aimed to boost visibility and engagement in China through participation in industry exhibitions. As trade shows play a crucial role for B2B companies to connect with target audiences, the objective was to transform offline booth interactions into long-term online relationships and stronger brand recognition.
To achieve this, we implemented a comprehensive O2O (Online-to-Offline) marketing strategy, connecting digital engagement (such as WeChat) with on-site booth activities to drive both pre-event awareness and post-event retention. The campaign integrated content creation, KOL strategy, and digital advertising to seamlessly connect online visibility with offline interaction and lead generation
Results
Successfully registered and verified the official WeChat account
Significantly increased visibility among Chinese horticulture professionals
Gained new WeChat followers and qualified leads during and after the exhibition
Strengthened Kekkilä’s positioning as a trusted, innovative European brand in China’s horticulture industry
Established a framework for ongoing digital engagement following the event
More Insights
Integrating online and offline touchpoints maximized exhibition ROI and kept Kekkilä connected with visitors after the event
Localized storytelling around the brand’s 100-year heritage built stronger engagement with Chinese audiences
Collaborations with KOLs expanded reach and boosted brand awareness among targeted industry audiences
