B2C/B2B
Exhibition booth engagement ended at the event
Kekkilä relied on trade shows to reach China's B2B horticulture market but couldn't convert brief offline interactions into sustained relationships or qualified leads.
Trade show contacts became WeChat followers and qualified leads. O2O strategy converted temporary booth interactions into lasting digital relationships, expanding reach among Chinese horticulture professionals and positioning Kekkilä as a trusted European supplier.
Integrating online and offline touchpoints maximized exhibition ROI and kept Kekkilä connected with visitors after the event
Localized storytelling around the brand’s 100-year heritage built stronger engagement with Chinese audiences
Collaborations with KOLs expanded reach and boosted brand awareness among targeted industry audiences
