B2C/B2B

We extended trade show ROI through pre-and-post event WeChat engagement

Strategy: O2O / Exhibition Activation / Digital Lead Generation

Swiss-Swedish multinational specializing in robotics, automation, and electrification technology.

Finnish manufacturer of horticultural substrates and growing media.

Challenge

Exhibition booth engagement ended at the event
Kekkilä relied on trade shows to reach China's B2B horticulture market but couldn't convert brief offline interactions into sustained relationships or qualified leads.

Approach

Trade show contacts became WeChat followers and qualified leads. O2O strategy converted temporary booth interactions into lasting digital relationships, expanding reach among Chinese horticulture professionals and positioning Kekkilä as a trusted European supplier.

Result

Integrating online and offline touchpoints maximized exhibition ROI and kept Kekkilä connected with visitors after the event
Localized storytelling around the brand’s 100-year heritage built stronger engagement with Chinese audiences
Collaborations with KOLs expanded reach and boosted brand awareness among targeted industry audiences

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Strategy: RedNote (Xiaohongshu) / B2C / O2O

Planning Your China Market Entry?

We will help you navigate the Chinese digital market.

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Ready to
Achieve Your Goals?

We will help you navigate the Chinese digital market.

Let's talk

Planning Your China Market Entry?

We will help you navigate the Chinese digital market.

Let's talk

We extended trade show ROI through pre-and-post event WeChat engagement