B2B
Kekkila
Strategy: O2O & KOL campaigns / WeChat Official Account / B2B
Description
Kekkilä-BVB, a leading horticultural company in Europe, partnered with NextportChina in 2021 to build the digital presence of its distributor brand, Kekkilä Professional, in China. The collaboration aimed to boost brand recognition, visibility, and sales within the Chinese grower community.
Results
Launched a fully localized Chinese website and WeChat Official Account, establishing a solid digital foundation. Continually optimize the account to enhance user experience and navigation efficiency.
Hosted live-streaming webinars to share professional knowledge and product expertise.
Developed interactive H5 quiz games to educate distributors and growers while promoting products in an engaging way.
Designed O2O exhibition campaigns to attract visitors to the booth and convert them into account followers.
Collaborated with influencers for onsite visits and video promotions, extending brand reach to a broader consumer base.
More Insights
Successfully positioned a Nordic horticultural brand in China’s competitive market.
Combined education with promotion to build trust and relevance among growers.
Strengthened awareness and engagement around Kekkilä Professional’s solutions.
