B2B
Nutrilon
Strategy: Daigou marketing / WeChat Marketing / B2B
Description
Since 2017, NextportChina has supported Nutrilon in engaging the Daigou market by building its WeChat Official Account and expanding the Daigou community through targeted online and offline campaigns and events.
Results
Built Nutrilon’s WeChat Official Account and grew the Daigou community.
Strengthened brand affinity through offline events featuring engaging and immersive product education experiences.
Supported key partners in executing online campaigns, enabling them to promote Nutrilon products more effectively.
Insights
Leveraged deep knowledge of Daigou community needs in different markets
Designed multiple touchpoints to continuously engage and strengthen relationships with this key client group, helping Daigou better promote products.
Encouraged knowledge-sharing and community participation through interactive formats.
