B2C/B2B
Dispersed ‘daigou’ network missed critical product updates. Nutricia struggled to maintain consistent communication with Chinese personal shoppers (daigou) across Europe. Geographic spread prevented timely product information sharing with this vital distribution channel.
WeChat account paired with livestreams and factory visits. We launched an official WeChat account for product updates and sales intelligence. Hosted livestream events for real-time engagement and organized factory tours to build personal relationships.
Direct channel improved Daigou brand representation. We established reliable communication with European-based daigou, delivering consistent product knowledge and strengthening their effectiveness in the Chinese market.
