B2C/B2B
Language barriers blocked brand control over distributor marketing. Lubricant brand Rymax couldn't enforce brand standards or monitor performance in China. Cultural and language gaps prevented effective communication with their distributor on campaign quality and platform execution.
Direct platform ownership with localized content production. NextportChina established Rymax's presence on Douyin and WeChat, adapted headquarters materials for Chinese audiences, and produced video campaigns at reseller locations while coordinating with the distributor.
Brand oversight maintained without damaging distributor relationship. Rymax gained direct control over messaging, content quality, and performance tracking while keeping the partnership intact.
