B2B
Rymax
Strategy: Market entry & localization
Description
Rymax, a Dutch lubricant brand, aimed to strengthen its market presence in China while working through a single distributor. The main challenge was to effectively localize global messaging for the Chinese audience without losing brand integrity. Our strategy focused on building a localized brand identity while leveraging Rymax’s Dutch heritage.
Results
Established dedicated Douyin (Tiktok) and WeChat presence with tailored content.
Expanded Rymax’s distribution network in China.
Created authentic local brand resonance while preserving global identity.
Strengthened collaboration and alignment with Chinese partners.
More Insights
Leveraged Dutch heritage and manufacturing expertise as key differentiators.
Produced local promotional materials to engage Chinese customers.
Organized a factory visit in China, capturing short-form videos to boost brand storytelling.
Highlighted distributor achievements to foster stronger partnerships.
